PEARLS OF FMCG MARKET 2014 for Bakalland BA! Cereal Bars

PEARLS OF FMCG MARKET 2014 for Bakalland BA! Cereal Bars

The prize PEARLS OF FMCG 2014 in Snacks category went to Bakalland BA! Cereal Bars – Prunes, Apricot, Hazelnut and Peanut variants. The plebiscite prognoses a product market success and is a strong indicator for manufacturers in which products it is worth investing in the future. A unique feature of the plebiscite are retailers, people working with the store shelf on a daily basis, who are the ones deciding who would become a winner.