PEARLS OF FMCG MARKET 2014 for Bakalland BA! Cereal Bars
The prize PEARLS OF FMCG 2014 in Snacks category went to Bakalland BA! Cereal Bars – Prunes, Apricot, Hazelnut and Peanut variants. The plebiscite prognoses a product market success and is a strong indicator for manufacturers in which products it is worth investing in the future. A unique feature of the plebiscite are retailers, people working with the store shelf on a daily basis, who are the ones deciding who would become a winner.